Welcome to this week's round-up of the most noteworthy MarTech news! In this edition, we'll cover the latest updates from Acquia, Salesforce, Brevo, and more. Stay informed about the advancements in CRM and marketing technology as we summarize the top headlines from November 17th. Let's dive in!
Acquia Releases New Features for the Acquia Site Studio Solution
Learn about the latest enhancements to Acquia Site Studio, the low-code Drupal website builder.
Acquia, a digital experience solution provider, has introduced several new functionalities for Acquia Site Studio. With these new features, developers and marketers can create and manage digital experiences for both headline applications and traditional Drupal websites using the same content platform.
This update makes it easier for marketers to create memorable experiences from a single content platform, reducing the pressure on development and IT resources. To take advantage of these new features, users need to have Acquia Site Studio 7.4 and above, along with a modern version of Drupal.
Act-On Adds Direct Mail Capabilities to its Marketing Solution Suite
Discover how Act-On Software expands its omnichannel marketing capabilities with direct mail integration.
Act-On Software, an enterprise marketing automation solution provider, has expanded its omnichannel marketing capabilities by adding direct mail to its marketing solution suite.
With this new integration, marketers can now reach customers and prospects through physical and digital channels. Act-On's direct mail capabilities are fully integrated within their automated programs (APs), allowing users to execute direct mail strategies alongside other marketing efforts.
This integration provides marketers with another avenue to build pipeline and customer satisfaction by reaching prospects and customers through their preferred communication platform.
Airship Expands its Mobile App Experience Solution with New Experimentation Tools
Explore the enhancements made by Airship to its mobile app experience platform.
Airship, a mobile app experience company, has introduced several enhancements to its platform to help users improve their continuous experimentation and optimization efforts.
One of the key additions is the Experimentation Hub, a new dashboard that allows Airship users to create, launch, and evaluate experiments. This empowers teams to make data-driven decisions and enhance the user experience of their mobile apps.
Additionally, Airship has introduced Holdout Experiments and Feature Flags. Holdout Experiments expand the A/B testing capabilities, while Feature Flags enable teams to turn functionalities on and off, run tests with control groups, and make experience enhancements before releasing them to audiences.
Brevo Launches New MMS Capabilities
Learn about the new Multimedia Messaging Service (MMS) capabilities offered by Brevo.
Brevo, a CRM solution provider, has announced the availability of new MMS functionalities for its US-based customers.
With these new capabilities, Brevo users can now add a single image and up to 1,600 characters of text in their MMS outreach. This allows businesses to create engaging SMS campaigns, monitor metrics, and manage segmented contact lists more effectively.
The new MMS capabilities are particularly beneficial for smaller businesses looking to optimize their touchpoints with prospective customers during the upcoming holiday shopping season.
DocuSign Details a New Integration with WhatsApp
Discover how DocuSign integrates with WhatsApp to streamline the signing process.
DocuSign, an e-signature and intelligent agreement solution provider, has launched WhatsApp Delivery, a new integration that allows users to close deals via the popular messaging platform.
This expansion enables companies to reach signers through their preferred communication channel, providing real-time notifications and linking to agreements. By leveraging WhatsApp, businesses can accelerate transaction speed, broaden their reach, and enhance user experiences while ensuring privacy.
GrowthLoop Reveals New AI-Powered Features Created in Partnership with Google Cloud and Snowflake
Learn about the latest AI-powered enhancements offered by GrowthLoop in collaboration with Google Cloud and Snowflake.
GrowthLoop, a composable CDP solution provider, has announced a collection of generative AI-powered product enhancements built on Google Cloud.
These new functionalities include Audience Studio, Generative Content, Omnichannel Journeys, and Automated Learning and Optimization. By partnering with Snowflake, GrowthLoop also offers new product enhancements to help companies address customer needs, manage audiences, and create content throughout the campaign design and launch process.
