Are you concerned about the growing problem of plastic waste? Look no further than Earth Brands, a company that is revolutionizing sustainability with their innovative plant-based cups. In this article, we will explore how Earth Brands is making a difference by offering compostable cups made from corn and sugar resin. Join the movement and learn how you can contribute to reducing plastic consumption!
The Problem of Plastic Waste
Understanding the scale of plastic waste and its impact on the environment
Plastic waste has become a global crisis, polluting our oceans, harming wildlife, and contributing to climate change. The problem is particularly prevalent on college campuses, where excessive plastic consumption is a major concern.
Earth Brands recognized this issue and sought to find alternatives. They realized that if plastic waste was a problem at a small college, it must be even more prevalent at larger universities. This realization led to the development of their innovative solution - plant-based, compostable cups called Earth Cups.
Introducing Earth Cups: A Sustainable Solution
Learn about Earth Cups and their unique composition
Earth Cups are made entirely of a corn and sugar resin called polylactic acid (PLA). These cups look and function like clear plastic, but they are fully compostable in just 90 days in an industrial compost facility.
Their plant-based composition makes them a sustainable alternative to traditional plastic cups, reducing the environmental impact and helping to combat the plastic waste crisis.
The Role of Earth Brands' Ambassadors
Discover how Earth Brands engages college students in their mission
Earth Brands has successfully built a network of over 5,000 student ambassadors across 200 college campuses. These ambassadors play a crucial role in promoting the company's mission through social media and word of mouth.
By sharing photos featuring Earth Cups and spreading awareness about sustainable practices, these ambassadors are igniting a movement among young people to reduce plastic consumption and embrace eco-friendly alternatives.
Partnerships and Expansion
Explore Earth Brands' collaborations with larger entities and their impact
Earth Brands has formed partnerships with notable institutions such as Princeton University, Boston's TD Garden arena, and the American Airlines Center in Dallas. These collaborations have helped to expand the reach of Earth Cups and promote sustainable practices on a larger scale.
Additionally, Earth Brands has partnered with local businesses like Tatte Bakery, Bold Rock, and Corner Juice, further establishing their presence in the community and offering sustainable alternatives to customers.
The Future of Earth Brands
Learn about Earth Brands' plans for the future and the impact of their work
With initial seed funding from investor Mark Cuban and the recent series A funding, Earth Brands is poised for growth and continued impact. Their target audience of college students ensures a sustainable future as they inspire the next generation to make eco-conscious choices.
Lucy Hirshland, Head of Growth at Earth Brands, expressed her passion for the company's mission and her excitement for the fast-paced startup culture. As Earth Brands continues to make a difference, they are empowering individuals to take action and contribute to a more sustainable future.
